Lora Hogan > Yoga  > Five tips for applying yoga principles to running a successful business

Five tips for applying yoga principles to running a successful business

Five tips for applying yoga principles to running a successful business

I was privileged to be connected to Greg Deveault via one of the amazing Facebook groups I am a part of for marketing professionals, social media rockstars, etc. Based in New York (my second home), Greg is the founder of Modern Thought Management, a boutique consulting firm that focuses on serving individual, family, corporate and institutional clients.

greg deveault

As yogis and members of the fitness industry (whether it be personal training, pilates, or, of course, yoga) we are often “famous” (for good or bad) for not running successful businesses. It can be a struggle to make ends meet, to turn a profit, to prevent “yoga burnout” (the fact that “yoga burnout” is a term for studio owners and yoga teachers is already cause for concern), and to run a well-organized, well-run, financially stable business.

Greg offers a few easy solutions to, as he says, “turn any business from being a downward facing dog into a bona fide warrior!” (Tell me that didn’t make you smile. Yeah. It’s impossible.)

Read on for Greg’s fabulous tips on how to apply yoga principles to running a successful business:

take your businessto the next level!

One of the great gifts that yoga teaches us is to seek well-being from within. Wouldn’t it be great to apply many of the core principles we learn from yoga towards running a healthy business? Here are some tips that can help turn any business from being a downward facing dog into a bona fide warrior

1. Put employee (or independent contractor’s) health first.

Consider the employees to your business as you would the mind to your body; healthy employee morale will translate into a happier organization. Institute policies that encourage good behaviors, such as allowing your workers to take 20 minutes to meditate (or even nap!) daily.  Keep your employees happy and your customers will notice the difference.

2. Take time for reflection.


At least twice a month sit down and reflect on the health of your business. Many business owners get in the habit of ignoring their numbers and avoiding problem areas where improvement is necessary. Break the trend and devote a few hours every few weeks (at least) to meditate on your financials. Study where the money that comes in is going; review your expenses and find ways to simplify and improve. Listen to customer complaints, and constantly reflect on ways to improve what you do.

3. Be more flexible!


A business should have the ability to shift to serve its customers. The worst thing to do if something is broken is to continue forcing the issue; focus on being nimble, light on your toes, and open to change. (TWEET THIS.) The advantage of a small business over a large corporation is its ability to move quickly to rapidly changing customer trends and desires, so take advantage of that strength!

4. Work your way to the top.

Yoga poses for beginners are easier for a reason; you need to develop the strength, mindset, and natural abilities in order to eventually move on to the more intermediate positions. Think of your business at the onset in the same light: do not try to do too much. Focus on a core set of services, and make sure you do them better than anybody else. Only once you have established these core services, and you are in a good rhythm, should you move on to adding additional services, products, and locations. Your business will eventually grow into being more complicated, but only after you have developed the ability to handle it.

5. Do things the right way.


A yoga session’s intensity level is only equivalent to how much you yourself put into it. You may see classmates not fully leaning in to poses, and others who are pushing themselves as hard as they can. Business is very much the same way; there are businesses that may take the easy way around situations, or cut corners with regards to the services and products they are providing. You should strive to seize every opportunity and become fully engaged in everything that you do. Build your corporate culture around the principle of doing things the right way, and you will see better results faster… just try not to pull a muscle.


Thank you Greg! I know these lessons will be INVALUABLE to yoga studios and other wellness based business nationwide. Thank you for sharing your expertise!

Questions for Greg? Please leave your questions, comments, success tips, and more in the comments below. We’d love to hear from you!

Thank you again Greg!!!!


For more on Greg, visit his website or follow him on Twitter at @modern_thought.


  • Carla

    August 12, 2015 at 8:41 am

    Somehow… Someway… Number four has become a lost art.

  • Amanda

    August 12, 2015 at 10:44 am

    Great tips! As someone who’s just starting to grow their business this will be so valuable. Thank you for sharing!

  • Alexandria @ Al2getherFIT

    August 12, 2015 at 11:19 am

    these are great tips for any business owner! You always have to be on your toes, flexible, and do everything the best you can! Thanks for sharing! <3

  • Tia

    August 12, 2015 at 11:31 am

    I love these tips and they are spot on! Having been on both sides of the employment coin as a boss and the subordinate, adherence with these rules will make for a much more effective and desirable work environment.

  • Diane @runninrocker

    August 12, 2015 at 11:45 am

    Love this Lora! While I don’t know much about Yoga, my husband and I have been in business for ourselves forever and these are some great words of advice. Now I need to work on some poses!

  • Rachel @ A Forever Change

    August 12, 2015 at 2:58 pm

    Lora, these tips are phenomenal!! Love the way you weaved in the message for both yoga AND business. I have definitely been guilty of lacking flexibility in my own business. Great read!!

  • Nanci @ This Crazy Life of Mine

    August 13, 2015 at 7:33 am

    Being a business owner and running your own business is HARD. I seem to end up at the bottom of the list and it’s hard to find time to take care of ME many days. So, this post is so very helpful. Thank you for sharing!

  • Chrissy @ Snacking in Sneakers

    August 13, 2015 at 10:03 am

    Great tips! I completely agree about making employee healthy a priority. At an old job I had, we were allowed several 45 minute “physical activity breaks” each week. On a stressful day, it was REALLY nice to be able to go outside or go to the gym and exercise.

  • Beth

    August 13, 2015 at 4:32 pm

    Great analogy and tips especially about being flexible. Too often business owners get caught up in only doing things their way and they need to remember that there is always more than one way to do anything and you need to know on any particular day, week, month or year when to switch it up. Thanks for sharing via #TBB #LinkLove 🙂

  • Kerin

    August 14, 2015 at 3:22 pm

    LOVE LOVE LOVE LOVE this post. As a yogi and business owner I time and time again come back to realizing that building a business is exactly like growing your practice. I love this insight into how to apply my two loves and create something sustainable. Found this on #TBB. So glad I stopped by today! Namaste!