Lora Hogan > Uncategorized  > How to find swimsuit confidence with the Lands’ End #GetawayTour

How to find swimsuit confidence with the Lands’ End #GetawayTour


Swim season.


Pool parties.

Beach days.

While these events should be ones of JOY, for many women they are times for insecurity, self-loathing, and horribly un-fun.

But worse than all these things is that dreaded event…..

Swimsuit shopping.

Even the skinniest women I know dislike swimsuit shopping.


Because it makes them feel fat and bad about themselves.

And that’s not the way it should be.

Swimsuit season should be a joyful excuse to play outside and love life!


Lands’ End has stepped in to put a stop to this icky female problem. The apparel company has decided to help women find the perfect suit for them. Lands’ End offers the “ultimate swimsuit experience” wherein women can be professionally fitted to find the style of suit that flatters them the best. The suit that makes you feel comfortable, no matter what. Want to feel sexy? There’s a suit for that. Want to feel concealed? There’s a suit for that. Want to play volleyball without fear of butt jiggle or breast poppage? There’s a suit for that.

Lands’ End’s professional fitters are there to find your ideal shape and suit style to feel completely comfortable, happy, and free in ANY swimsuit related occasion.

In short, Lands’ End delivers self-confidence.

As women (and men too!), it’s important to feel confidant, comfortable, and just plain CONTENT when you go to the beach.

You don’t want to be fiddling with your top, your bottom, sucking in your stomach, or trying to camouflage some part of your body.

You should be free to be you.

Thanks to my relationship with the Tampa Bay Bloggers I was able to get professionally fitted for a suit with Lands’ End on the Tampa #GetawayTour stop at the Shops at Wiregrass Mall.  Upcoming tour visits include Juno Beach, West Palm Beach, and Ft. Lauderdale. This is no ordinary tour.

This is a confidence tour. Lands’ End says “We fit every body.”

And they do!

I loved everything I saw and tried on–even things I was prepared NOT to like in my head. (Because, yes, Lora gets a nagging voice in her head sometimes *too!*)

And I was reminded that, while true confidence always comes from within–sometimes a little outside fashion help doesn’t hurt! 😉

With the right suit, a gal CAN conquer the beach. (Add with those shoes like Marilyn recommended, and the world is next!)

There’s adorable one-pieces:


There’s tankinis with a little flirt:



Even sporty bikinis that you can layer with shorts–for volleyball, paddle boarding, and more! (Like yoga-tehehehehe!)


And the Lands’ End fit experts are there to find out what exactly you want and need for your warm-weather activities.

You will giggle. You will be measured. You will smile. You will shine.

You will leave with the suit (or suits) that = perfect for you, your body, and your happiness.

Thank you so much for having me out Lands’ End! I am so impressed by your brand and your mission to help everyBODY live happier, fashionable lives full of self-love and and healthy confidence.

Keep it up!

Check out the #GetawayTour online on Land’s End’s site. There’s also a special opportunity to win a trip to the British Virgin Islands! Moreover, now through March 8 you can save 30% off swimwear! WOOHOO! SAVE 30% off an online Lands’ End purchase with the coupon code “SWIMTAMPA” and pin:  “2265″ before March 8, 11:59 CMT S. Enjoy my friends!

Remember: you are beautiful, you are awesome, and you deserve to look incredible at the beach ALL SUMMER LONG!!



  • Stacey

    March 4, 2015 at 9:21 pm

    Some cute suits & you wear them well! Love your smile too

  • Carla

    March 5, 2015 at 6:20 am

    I absolutely adore they do this each spring. Lands End rocks.

  • Cassi

    March 5, 2015 at 8:43 am

    Too bad they don’t go beyond FL on the tour. I wonder what the guy standing behind you in the bikini shot was thinking LOL

  • April

    March 6, 2015 at 6:45 pm

    Great suits, but your confident smile is the best thing you are wearing. 🙂 Being a plus size girl I try being confident in swimwear, I would loved to go to this event. Hopefully I will catch it next time around.